Joseph Gayetty isn’t known as one of the big inventors, he didn’t invent the automobile, the airplane, or the telephone. Yet he invented something that we use every day.
He first marketed toilet paper on December 8, 1857. Each sheet of pure Manila hemp paper was watermarked “J C Gayetty N Y”. The original product contained aloe as a lubricant and was marketed as an anti-hemorrhoid medical product.
Gayetty was attacked as a quack by at least one medical society. Yet his advertisement of the same year called his product “The Greatest Necessity of the Age” and warned against the perils of using toxic inked papers on sensitive body parts.